28.11.08
Reporting on the event in Fresh Produce Journal, journalist David Shapley wrote: “The one bright spark (for the industry) has been the benefit derived from the generic salad promotional campaign, supported by many of the major suppliers, which has successfully protected UK product and its sale against food scare stories in the media – unlike the experience of the US media. I have always believed that a great deal of success attributed to public relations cannot be validated, but in this particular instance it is something truly useful for the continued protection of the industry.
“Even though growers’ pennies are getting sparser, this is still a very specific and particular subject area that will continue to need defending and is, in its way, as important as the crop science that supports it.”
British Leafy Salad Association Conference
Mustard Communications’ MD Wendy Akers was invited to speak on the success of the fresh prepared salads PR campaign at the British Leafy Salad Association conference in November 2008.Reporting on the event in Fresh Produce Journal, journalist David Shapley wrote: “The one bright spark (for the industry) has been the benefit derived from the generic salad promotional campaign, supported by many of the major suppliers, which has successfully protected UK product and its sale against food scare stories in the media – unlike the experience of the US media. I have always believed that a great deal of success attributed to public relations cannot be validated, but in this particular instance it is something truly useful for the continued protection of the industry.
“Even though growers’ pennies are getting sparser, this is still a very specific and particular subject area that will continue to need defending and is, in its way, as important as the crop science that supports it.”
