The New Way to Have Fun for Cash Strapped Brits

Mustard Communications identified a new social trend, the Do It Yourself Dinner Party, which they used as a news hook to promote the launch of a range Tesco luxury Banquet Box Indian ready meal selections. 

Because of the recession people were cutting back on going out to restaurants, but they still wanted to meet up with friends and enjoy the sociable experience of eating together. 

The DIY dinner party allows people to save money but still have fun with guests all bringing a dish, whether it be a starter, main course or dessert meaning that everyone shares the cost and workload, making it a really relaxed enjoyable evening.

To raise awareness of the range and the emerging DIY dinner party social trend the team conducted consumer research, journalist briefings and a new product launch.

As a result excellent coverage has been secured in The Evening Standard, Evening Standard Online, Woman and Home, Woman, Best, Essentials, Weekly News, Choice and many regional newspapers.