Purrfect Partners

If you want to find out how former Atomic Kitten Liz McClarnon keeps her svelte figure in shape, then just take a look at www.lovedips.co.uk. Working with leading nutritionist Juliette Kellow, Liz has put her name to a new “Skinny Dipping Diet” which shows you how to drop a dress in just four weeks.  

Fortunately we’re not talking about stripping off, just enjoying your favourite dips. By swapping butter for tzatziki in a sarnie Liz manages to save 91 calories per tablespoon. She also suggests swapping calorific creamy pasta sauce for sour cream and chive dip. Liz says: “You get that lovely creamy texture without all the calories and fat of cream or cheese”.

Mustard developed the strategy for leading supermarket own label dips producer Bakkavör to tap into the thriving January diet market. After a calorie laden Christmas the media (and the public) love a diet story, particularly if it’s backed by a glamorous celebrity and Mustard managed to secure an impressive spread of coverage.

Image Credit: Mark Lightford at Fauxtograph