New Addition to the Mustard Team

Welcome to Sophie Peel who joined us at the beginning of July as Senior Account Director.  She brings with her nearly 20 years PR experience working both in house and agency side. 

During her career she has worked with many clients, including a number of drinks brands such as London Pride bitter, Stella Artois, Heineken, Murphy’s, Codorniu Spanish Wines, Aqua-Pura Natural Mineral Water and Carnaby Brown.     On the food side there has been a lot of chocolate (this has been through her work with Masterfoods and specifically Galaxy, Maltesers, Snickers and Twix) but also campaigns with other household names such as Hellmann’s Mayonnaise, Ambrosia, Pot Noodle and Knorr.  In addition Sophie has experience within the retail sector working with MFI and Mappin & Webb Fine Jewellers.  In both cases she was involved with changing the public perceptions of each company, something she was also tasked with doing for the product, Stannah Stairlifts.  This particular campaign succeeded in getting Stannah out of the classified ads sections of the Sunday supplements and into the news section of Design Week!

The majority of Sophie’s work has been on branded products so she further boosts Mustard’s credentials in the branded arena while she is looking forward to getting her teeth into some generic campaigns and the different challenges they bring.