Drinks PR

The Mustard team has extensive experience in the drinks sector, both alcoholic and non-alcoholic. Let's start with the soft stuff! Team members have worked with household names such as Tropicana, Copella, Shloer, Lucozade and Aqua-Pura Natural Mineral Water while Mustard currently works with Bevloir Fruit Farms promoting its range of cordials and pressés.

In terms of alcoholic beverages, Mustard staff have experience with wine, ale, cider, rum and lager and two members hold the Wine & Spirit Education Trust's Higher Wine Certificate. One team member organised the Safeway Organic Wine Challenge, linking with the National Centre for Organic Gardening and Robert Joseph of Wine International Magazine, confirming Safeway's position as the leading organic supermarket. Another staff member was PR manager for west London brewer, Fuller, Smith & Turner for five years, responsible for promoting new ale launches, Fuller's move into take home, Fuller's Wine Merchants and arranging the annual wine tastings.

At Mustard we believe trade communications are a vital part of the mix for any brand and our experience reflects this. One team member was responsible for promoting trade campaigns and business messages across all of Whitbread's (now Interbrew) product range: Stella Artrois, Boddingtons, Heineken, Murphy's, Rolling Rock and Labatt Ice. It's not just the big brands we're interested in. We've launched Codorniu Spanish wines and Carnaby Brown into the UK and helped older, more established brands find a new voice: Merrydown Cider and Wood's 100 Old Navy Rum.