Kallo

Celebrity chef Lesley Waters was brought on board to front a hard working media relations campaign to raise awareness of Kallo’s Just Bouillon gravies.

The project included a competition in Delicious Magazine, which offered readers the opportunity to win a prize of a cookery course at Lesley’s’ cookery school in Dorset.

The agency also established a partnership with Le Creuset and set up joint competitions in key food titles.