The Stir Fry Alliance

Celebrity endorsement, recipe development, competitions, advertorials and media relations formed a multi layered generic campaign to promote fresh packs of stir fry.

We even turned our hand to poetry, developing the following "Ode to the Rooster" for Radio 2's Terry Wogan to drive awareness around Chinese New Year. Here's a taster...

"It's two thousand and five and the year of the rooster
So join the celebrations and give yourself a booster,
We're recommending stir-fries in all their many guises
They're healthy and nutritious and they come in many sizes.

So if you're on a diet go easy on the noodles
But stick to fresh cut vegetables and you can manage oodles..."

It might not be Shakespeare, but don't knock it. Terry read out all four stanzas and millions of people got the message about stir fry