Tendercare Nurseries

Tendercare Nurseries is where the country’s top professional gardeners buy the incredible mature specimens they use to create their prize-winning “instant” gardens.
   
Tendercare was now extending its offering to the general public and to raise awareness of this, the agency set up an exclusive gardening master-class for readers of Good Housekeeping Magazine.  It was hosted by one of the nursery’s top customers, David Howard, the Head Gardener at The Prince of Wales’ estate at Highgrove.  The event, which was self-financing through ticket sales, achieved half a page of coverage in the magazine, which has a circulation of 431,000.

Photos of the nursery’s giant plants, including a topiary Porsche, were sold in to the press as part of a media relations campaign.  An open weekend of talks, tours and demonstrations was also held.